White label citation cleanup

White Label Citation Cleanup

Duplicate removal and NAP correction across a client's existing listings — with before/after proof, delivered under your agency's brand.

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Cleanup vs. building

Correcting what already exists

This service targets existing citations that are duplicated, outdated or inconsistent. If a client needs new citations created from scratch, that's a separate service — see Citation Building.

What's included

Correction, not creation

Duplicate listing identification
Merge and removal requests
NAP inconsistency correction across existing listings
Outdated listing claims
Before/after consistency reporting

How it works

A documented correction process

Listing discovery

We identify all existing citations tied to the client's business.

Duplicate and inconsistency mapping

Duplicates and NAP mismatches are documented against the correct business record.

Merge, removal and correction requests

Requests are submitted to directories to merge, remove or correct listings.

Claim verification

Outdated or unclaimed listings are claimed where possible.

Before/after reporting

You receive a consistency report comparing pre- and post-cleanup state.

FAQ

Questions agencies ask about citation cleanup

How is Citation Cleanup different from Citation Building?

Cleanup corrects, merges or removes existing listings that are duplicated, outdated or inconsistent. Building creates brand-new listings for a client. See Citation Building for new listing creation.

What counts as a NAP inconsistency?

Any mismatch in a listing's name, address or phone number across directories compared to the client's current, correct business information.

How do you prove the cleanup work was completed?

You receive a before/after consistency report documenting the state of each listing prior to and after cleanup.

Is citation cleanup a one-time or ongoing service?

It's typically scoped as a one-time cleanup pass. Ongoing citation consistency monitoring is handled as part of the recurring local SEO plan.

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Get a client's citations cleaned up and consistent

Tell us how many locations need a cleanup pass. We'll confirm fit and scope on a short call.

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