White label GMB management

White Label Google Business Profile Management

Ongoing GBP optimization, posts, monitoring and approvals under your agency's brand — delivered as a recurring monthly service, not a one-time cleanup.

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Management vs. optimization

Ongoing execution, not a one-time project

This service covers the recurring, month-over-month work of running a client's Google Business Profile once it's already set up correctly. If a profile needs an initial setup or overhaul first, that's a separate one-time engagement — see GBP Optimization. If a profile has been suspended or disabled, see GBP Reinstatement.

What's included

Ongoing management, handled month to month

Profile audit at engagement start
Category and attribute setup and upkeep
4 service posts plus 2 offer posts per month when running
Dedicated account manager & private Slack channel
Q&A monitoring
Review response support within agency-approved guidelines
Photo updates
GBP messaging monitoring
Monthly performance summary feeding into your branded report

How it works

A repeatable monthly process

Audit access granted

Your agency provides GBP access and current client details.

Baseline audit

We review the profile's current state before ongoing work begins.

Ongoing monthly execution

Posts, monitoring, photo updates and Q&A management run on a monthly cadence.

Agency approval on public-facing posts

Nothing goes live to the public without your agency's sign-off.

Monthly reporting

Performance summary folds directly into your branded monthly report.

Why agencies choose this

Policy-conscious, approval-first execution

Policy-conscious execution

Work follows Google's Business Profile guidelines to protect the listing's standing.

Agency approvals first

Anything public-facing is reviewed by your agency before it publishes.

Folded into one report

GBP performance appears alongside the rest of your client's branded monthly report.

FAQ

Questions agencies ask about GBP management

How is GBP Management different from GBP Optimization?

Optimization is a one-time setup or overhaul of a client's Google Business Profile. Management is the ongoing, recurring work that follows it — ongoing posts, monitoring and monthly execution once the profile is already optimized.

Do you publish anything without our approval?

No. Anything public-facing, such as posts or public review responses, goes through your agency's approval before it is published.

Is Google Business Profile Management included in the local SEO plan?

Yes. GBP management is one part of the $500 per location per month local SEO plan, alongside citations, on-page SEO, content, links and branded reporting.

What if a client's profile is already suspended?

Suspended or disabled profiles fall under our GBP Reinstatement service, which handles policy-conscious recovery before ongoing management resumes.

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Tell us how many client profiles you manage and where GBP work is slowing you down. We'll confirm fit on a short call.

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